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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 9

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Question 81

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A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

Add assets to folders upon creation.
Add assets to folders upon creation.
Add descriptive tags to each asset upon creation.
Add descriptive tags to each asset upon creation.
Add a description to each asset upon creation.
Add a description to each asset upon creation.
Suggested answer: C
asked 23/09/2024
Eduardo Collado
29 questions

Question 82

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Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.

Which metric should be analyzed as a possible indicator of bad sender reputation?

Send volume
Send volume
Click rate
Click rate
Block bounces
Block bounces
Most voted
(1)
Most voted
Suggested answer: B
asked 23/09/2024
Sergy Camilo
36 questions

Question 83

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Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.

What should NTO do to create and send localized content at scale?

Leverage templates with AMPscript.
Leverage templates with AMPscript.
Leverage Enhanced Dynamic Content.
Leverage Enhanced Dynamic Content.
Leverage Multilingual Content Blocks.
Leverage Multilingual Content Blocks.
Suggested answer: C
asked 23/09/2024
Vasyl Basaraba
28 questions

Question 84

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Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.

How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Make the Customer Key more descriptive.
Make the Customer Key more descriptive.
Leverage Einstein for content tagging.
Leverage Einstein for content tagging.
Use nested tags to create hierarchies.
Use nested tags to create hierarchies.
Suggested answer: B
asked 23/09/2024
Angad Singh
34 questions

Question 85

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A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.

Which area of the application should provide this data?

Send Performance Tab
Send Performance Tab
Email Overlay View
Email Overlay View
Tracking Conversions Tab
Tracking Conversions Tab
Suggested answer: B
asked 23/09/2024
Kaddy Kabuya
47 questions

Question 86

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A marketer has built a journey that they want to run multiple times a day after new data is compiled.

The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

Select the Recurring schedule type for the entry source in Journey Builder.
Select the Recurring schedule type for the entry source in Journey Builder.
Schedule and activate Triggered Sends for the messages in the journey.
Schedule and activate Triggered Sends for the messages in the journey.
Select an automation to populate the Entry Source Data Extension.
Select an automation to populate the Entry Source Data Extension.
Suggested answer: A
asked 23/09/2024
Oren Dahan
45 questions

Question 87

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Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.

Which functionalities accomplish the requested configuration?

Delivery Profile and AMPscript Lookup
Delivery Profile and AMPscript Lookup
Send Classification and Subscriber Attributes
Send Classification and Subscriber Attributes
Sender Profile and AMPscript Lookup
Sender Profile and AMPscript Lookup
Suggested answer: B
asked 23/09/2024
IllDisposed ToBTS
31 questions

Question 88

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Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

An automation that deletes old data extensions, emails, and reports
An automation that deletes old data extensions, emails, and reports
An automation that contains several recurring emails and decisioning points
An automation that contains several recurring emails and decisioning points
An automation that Imports subscriber data regularly and updates key data extensions
An automation that Imports subscriber data regularly and updates key data extensions
Suggested answer: C
asked 23/09/2024
Kishen Morar
45 questions

Question 89

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Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

An automation that deletes old data extensions, emails, and reports
An automation that deletes old data extensions, emails, and reports
An automation that contains several recurring emails and decisioning points
An automation that contains several recurring emails and decisioning points
An automation that Imports subscriber data regularly and updates key data extensions
An automation that Imports subscriber data regularly and updates key data extensions
Suggested answer: C
asked 23/09/2024
Kr Sk
33 questions

Question 90

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Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

Journey Builder - Journey History
Journey Builder - Journey History
Datorama Reports - Journey Performance
Datorama Reports - Journey Performance
Reports - Journey Engagement
Reports - Journey Engagement
Suggested answer: B
asked 23/09/2024
Phanel Xavier
46 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
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A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
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