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Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 20

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What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

A.
Adjust the lead settings in Salesforce.
A.
Adjust the lead settings in Salesforce.
Answers
B.
Add a new lead record type in Salesforce.
B.
Add a new lead record type in Salesforce.
Answers
C.
Add a new custom contact field in Salesforce.
C.
Add a new custom contact field in Salesforce.
Answers
D.
Add a new custom lead field in Salesforce.
D.
Add a new custom lead field in Salesforce.
Answers
Suggested answer: C, D

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.

Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A.
Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
A.
Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
Answers
B.
Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
B.
Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
Answers
C.
Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
C.
Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
Answers
D.
Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
D.
Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
Answers
Suggested answer: D

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

A.
Page action
A.
Page action
Answers
B.
Custom redirect
B.
Custom redirect
Answers
C.
Campaign tracking code
C.
Campaign tracking code
Answers
D.
Landing page
D.
Landing page
Answers
Suggested answer: B

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

A.
Create a special campaign to track pricing pageviews
A.
Create a special campaign to track pricing pageviews
Answers
B.
Create a Page Action set to Tag prospects as having viewed it and add them to a list
B.
Create a Page Action set to Tag prospects as having viewed it and add them to a list
Answers
C.
Create a Form with a Completion Action to send a pricing sheet
C.
Create a Form with a Completion Action to send a pricing sheet
Answers
D.
Create a Dynamic List based on page view to segment automatically
D.
Create a Dynamic List based on page view to segment automatically
Answers
Suggested answer: B

What information is required when creating a prospect manually?

A.
Campaign, Company, Email, Score
A.
Campaign, Company, Email, Score
Answers
B.
Account, Email, Profile, Score
B.
Account, Email, Profile, Score
Answers
C.
Campaign, Email, Full Name, Profile
C.
Campaign, Email, Full Name, Profile
Answers
D.
Campaign, Email, Profile, Score
D.
Campaign, Email, Profile, Score
Answers
Suggested answer: D

Explanation:

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

A.
Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
A.
Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
Answers
B.
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B.
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
Answers
C.
Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C.
Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
Answers
D.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
Answers
Suggested answer: A

What would make the Salesforce connector become unverified?

A.
The Salesforce account has reached the limit of the number of lead or contact records that could be created
A.
The Salesforce account has reached the limit of the number of lead or contact records that could be created
Answers
B.
The Pardot account has reached the limit of the number of prospect records that could be created
B.
The Pardot account has reached the limit of the number of prospect records that could be created
Answers
C.
The connector user's Pardot password was changed
C.
The connector user's Pardot password was changed
Answers
D.
The connector user's Salesforce password was changed
D.
The connector user's Salesforce password was changed
Answers
Suggested answer: D

Explanation:

If you change the username or password the connector won't work.

Update the details in Pardot and re-verified the connector.

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A.
Submitting a form on a landing page.
A.
Submitting a form on a landing page.
Answers
B.
Matching an automation rule.
B.
Matching an automation rule.
Answers
C.
Viewing more than one web page.
C.
Viewing more than one web page.
Answers
D.
Clicking on a tracked link in an email.
D.
Clicking on a tracked link in an email.
Answers
Suggested answer: A, D

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A.
Send using the form’s completion actions.
A.
Send using the form’s completion actions.
Answers
B.
Send using a segmentation rule.
B.
Send using a segmentation rule.
Answers
C.
Send using an engagement program.
C.
Send using an engagement program.
Answers
D.
Use a dynamic list to use as a recipient list on an email send.
D.
Use a dynamic list to use as a recipient list on an email send.
Answers
Suggested answer: A

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

A.
The prospect will receive the email Monday.
A.
The prospect will receive the email Monday.
Answers
B.
The prospect will receive the email Friday.
B.
The prospect will receive the email Friday.
Answers
C.
The prospect will receive the email Tuesday.
C.
The prospect will receive the email Tuesday.
Answers
D.
The prospect will receive the email Saturday.
D.
The prospect will receive the email Saturday.
Answers
Suggested answer: A
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