Microsoft MB-220 Practice Test - Questions Answers, Page 19
List of questions
Question 181
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You receive a call from a user stating that the automated lead scoring model is not working correctly. There are several leads that are not being scored.
You need to determine the cause of this issue.
What could be the cause?
Leads must be associated with a contact and an account.
Leads must have submitted a form on the company website.
Leads must be associated with a contact only.
Leads must be associated with a contact or an account.
Question 182
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The legal department in your company indicates that new contacts 'cannot' receive commercial tagged emails unless they opted in to receive them.
As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy.
You need to be sure that you can send out the opt-in message without sending accidental commercial messages.
What do you need to set as default values on the preference attributes on a contact?
Bulk email is set to Allow. Email is set to Allow.
Bulk email is set to Allow. Email is set to Do not allow.
Bulk email is set to Do not allow. Email is set to Do not allow.
Bulk email is set to Do not allow. Email is set to Allow.
Question 183
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A client completes multiple customer journeys that include email tiles. Now, the client wants to implement flow control on future customer journeys to improve open rates and optimize delivery.
What are two accurate statements about the Smart Scheduler feature? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
A Scheduler tile must be used in front of each action segment, which allows you to set the options for Smart Scheduling.
Auto Scheduler enables customer journeys to schedule message deliveries to each individual contact automatically, based on the best time to email as calculated by the Al for that contact.
Auto Scheduler enables customer journeys to schedule message deliveries to each individual contact automatically, based on the last time an email was opened as calculated by the Al for that contact.
The Smart Scheduler feature can be enabled inside an outbound journey's email tile.
Question 184
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You are a marketing analyst at Contoso, Ltd. The sales manager surveyed the current customers regarding their satisfaction level with their last support call. Over 6,000 responses were received.
The sales manager wants to review individual responses to each question on a survey.
After selecting the survey name in the Report* section of Microsoft Dynamics 365 Customer Voice, what are two ways to obtain survey responses? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Navigate lo display a graphical representation of all responses.
Select Export All in the report, and all responses are downloaded in a csv file.
Select Respondents, and then select the survey name to display all responses.
Double-click a respondent's name to see their individual responses.
Question 185
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The marketing department hired a new content designer to be in charge of email design and personalization. You need to instruct the content designer on using and managing the tokens for pre-defined dynamic text. Which two guidelines should you give to the content designer? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Updating a token only applies to the current message and future messages.
Removing a token will impact messages that ate currently using it. The original placeholder will be removed from the text box.
Updating a token will also update the dynamic text in existing messages that use it.
Removing a token only removes it from the pre-defined list; messages already using the token will continue to use the token.
Question 186
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Your organization recently implemented Microsoft Dynamics 365 Marketing. You are educating the marketing team on tools that are available to protect your sender's reputation, such as the backend suppression lists.
You need to recommend the backend suppression list that will prevent emails from being sent to certain domains known to be harmful to your senders' reputation.
Which backend suppression list should you recommend?
Spam complaint suppression
Hard bounce suppression
Email complaint suppression
Pattern suppression
Question 187
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You are a marketing analyst at Contoso, Ltd. The sales manager wants to post a Microsoft Dynamics 365 Customer Voice feedback survey on the company website.
The sales manager wants the entire survey to display statically in a page on the site.
What should you do?
Question 188
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Your company is hosting a series of events. You are responsible for configuring the events in Dynamics 365 Customer Insights - Journeys.
You plan to create an event template to save time when creating events in the future. Which three features can be saved as part of your event template?
NOTE: Each correct selection is worth one point.
Question 189
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DRAG DROP
Your company is Contoso Coffee Beans. The company's marketing department is setting up a real-time journey.
After a customer uses the mobile application to sign in to one of the coffee bars, Contoso Coffee Beans wants to send them a push notification through the company's mobile app. This is the first time that the company has used the push message channel.
You need to set up a connection to the mobile app.
In which order should you perform the actions in Dynamics 365 Customer Insights - Journeys? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.
Question 190
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DRAG DROP
Your company wants to use the email functionality in Dynamics 365 Customer Insights - Journeys.
You need to send out a marketing email to a published customer segment, but you do not want to create a complete journey.
In which order should you perform the actions? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.
Question