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Question 161 - Certified Marketing Cloud Account Engagement Consultant discussion

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LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?

A.
Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
Answers
A.
Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B.
Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
Answers
B.
Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C.
Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
Answers
C.
Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D.
Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answers
D.
Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Suggested answer: B
asked 23/09/2024
Marcel Wienhusen
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