LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

Question

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Yrae Franca de Pinho Gomes · Accepted Answer

Create an automation rule to assign to a group when the qualification criteria is met.

Yrae Franca de Pinho Gomes · Answer

Create an automation rule to assign to a lead queue when the qualification criteria is met.

Yrae Franca de Pinho Gomes · Answer

Create a completion action to assign to a group when the prospect reaches a score of 100.

Yrae Franca de Pinho Gomes · Answer

Create a completion action to assign to a lead queue when a high-value form is submitted.

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