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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 7

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Question 61

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A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Filter target audiences based on mapped profile attributes to reduce Bulk API calls
Filter target audiences based on mapped profile attributes to reduce Bulk API calls
Upgrade the Marketing Cloud Account to ConnectedApp Authentification
Upgrade the Marketing Cloud Account to ConnectedApp Authentification
Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
Share Sales Cloud user licenses across Marketing Cloud users
Share Sales Cloud user licenses across Marketing Cloud users
Suggested answer: A, D
asked 23/09/2024
Kaisheng Wang
29 questions

Question 62

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NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

no reentry
no reentry
reentry anytime
reentry anytime
reentry only after exiting
reentry only after exiting
reentry after time
reentry after time
Suggested answer: B
asked 23/09/2024
Steven Henkel
39 questions

Question 63

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Customer Event:

* gather data through a tablet-based webform as part of a raffle into a data extension.

* Winner is randomly selected.

* After the event, an email should be sent to the participants to gather opt ins for marketing emails.

Define 2 things necessary:

data extension with opt in status
data extension with opt in status
Send email activity which contains a link to subscription center
Send email activity which contains a link to subscription center
WebCollect
WebCollect
SmartCapture
SmartCapture
Suggested answer: B, D
asked 23/09/2024
Arun Pandian
40 questions

Question 64

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Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed ?

AMPScript
AMPScript
HTML
HTML
CSS
CSS
SQL
SQL
Suggested answer: D
asked 23/09/2024
Jerry Manalo
32 questions

Question 65

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NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

last purchase date
last purchase date
proximity to store
proximity to store
lifetime purchase value
lifetime purchase value
conversion rate
conversion rate
Suggested answer: A, C, D
asked 23/09/2024
Kevin Margan
45 questions

Question 66

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What are two ways Contact builder can alter the data in Data Extensions

Add Single Record
Add Single Record
Extract Data
Extract Data
Clear Records
Clear Records
Suggested answer: A, C
asked 23/09/2024
Karsten Seifert
34 questions

Question 67

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Which two statements about a database of record are correct?

Choose 2 answers:

A database of record is a centralized storage repository of data about objects or people
A database of record is a centralized storage repository of data about objects or people
A database of record is any database that contains subscriber data
A database of record is any database that contains subscriber data
A database of record is system in which subscriber's status is maintained
A database of record is system in which subscriber's status is maintained
A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
Suggested answer: A, C
asked 23/09/2024
Yenziwe Yengwa
43 questions

Question 68

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A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal * Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount * Products: ProductId, SKU, Name, Description, Cost, Price What two actions should be taken in Data Designer?

Create a one-to-one relationship between Orders and order_Details
Create a one-to-one relationship between Orders and order_Details
Create a one-to-one relationship between the contact record and Order_Details
Create a one-to-one relationship between the contact record and Order_Details
Create a one-to-one relationship between Order_Details and Products
Create a one-to-one relationship between Order_Details and Products
Create a one-to-many relationship between Orders and Order_Details
Create a one-to-many relationship between Orders and Order_Details
Suggested answer: B, C
asked 23/09/2024
Tyler Sent
26 questions

Question 69

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A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution

Enable triggered sends on the Lead object in configuration
Enable triggered sends on the Lead object in configuration
Write an Apex Trigger on the Lead object
Write an Apex Trigger on the Lead object
Create the triggered send definition in the sales cloud
Create the triggered send definition in the sales cloud
Create the triggered send definition in the marketing cloud
Create the triggered send definition in the marketing cloud
Put a SOAP API in place via the marketing cloud API
Put a SOAP API in place via the marketing cloud API
Suggested answer: A, B, D
asked 23/09/2024
Jeff Fazio
43 questions

Question 70

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A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

Which option should be in this scenario?

Personalization strings
Personalization strings
Guide Template Language
Guide Template Language
SQL Query
SQL Query
AMPscript
AMPscript
Suggested answer: D
asked 23/09/2024
Jacquezz Shorter
23 questions
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