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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 8

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Question 71

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The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC

* Output files must meet the specific requirements for the data warehouse * All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates recent send summary report -> Report delivered directly to FTP
Report activity that generates recent send summary report -> Report delivered directly to FTP
Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
Extract activity of tracking extracts that combines data into required file -> Transfer activity
Extract activity of tracking extracts that combines data into required file -> Transfer activity
Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
Suggested answer: C
asked 23/09/2024
Glenn Abdoelkarim
36 questions

Question 72

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Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective?

Choose 2 answers:

Last purchase date
Last purchase date
Products purchased from a competitor
Products purchased from a competitor
Number of items per order
Number of items per order
Channel preference of customers
Channel preference of customers
Suggested answer: A, D
asked 23/09/2024
TANVIR ANJUM
37 questions

Question 73

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A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Map the custom objects to the profile center and use the email editor to insert the custom data.Create a user-initiated send to associate the email to the largest audience and return tracking data.
Map the custom objects to the profile center and use the email editor to insert the custom data.Create a user-initiated send to associate the email to the largest audience and return tracking data.
Suggested answer: C
asked 23/09/2024
terence o oneill
37 questions

Question 74

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Create a user-initiated message to logged-in customers to send once the website is restarted
Create a user-initiated message to logged-in customers to send once the website is restarted
Create and send an apology email that includes a discount for a future purchase to all customers.
Create and send an apology email that includes a discount for a future purchase to all customers.
Suggested answer: C

Explanation:

The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

asked 23/09/2024
Vageesh Shanmukha
48 questions

Question 75

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An existing triggered send needs to be updated with new content

Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
Suggested answer: A
asked 23/09/2024
Gajendran Balasingam
39 questions

Question 76

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Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A scheduled automation to send emails to customers who made a purchase daily
A scheduled automation to send emails to customers who made a purchase daily
A triggered automation to send emails to customers who have made a purchase
A triggered automation to send emails to customers who have made a purchase
A triggered message to send an email as soon as a customer completes a purchase
A triggered message to send an email as soon as a customer completes a purchase
A user-initiated message to send an email to customers who made a purchase daily
A user-initiated message to send an email to customers who made a purchase daily
Suggested answer: C
asked 23/09/2024
Charles Manser
48 questions

Question 77

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A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

* Email #1 will be sent one month prior to the member's renewal date

* Email #2 will be sent one week prior to the member's renewal date

* Email #3 will be sent on the member's renewal date

* A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences
Import activity -> Three filter activities -> Three send definitions to the filtered audiences
Three send definitions to the master data extension
Three send definitions to the master data extension
Import activity -> Three send definitions to the master data extension
Import activity -> Three send definitions to the master data extension
Three filter activities -> Three send definitions to the filtered audiences
Three filter activities -> Three send definitions to the filtered audiences
Suggested answer: D
asked 23/09/2024
michiel van de belt
39 questions

Question 78

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n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?

Choose 3 answers

Will image URLs be available publicly?
Will image URLs be available publicly?
How often will the layout of the content in a content area change?
How often will the layout of the content in a content area change?
What is the maximum file size of the images being used?
What is the maximum file size of the images being used?
How often will email content be image-only with text overlaying images?
How often will email content be image-only with text overlaying images?
What from name will be used for these emails?
What from name will be used for these emails?
Suggested answer: A, B, C
asked 23/09/2024
Tommy Basnes
39 questions

Question 79

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A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Data Filter
Data Filter
Template Based emails
Template Based emails
Suppression List
Suppression List
Automation Studio
Automation Studio
Triggered Send
Triggered Send
Suggested answer: A, B, D
asked 23/09/2024
James DePhillip
45 questions

Question 80

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Which three statements about Send Log Data is correct?

Uses Measures, filters and programs
Uses Measures, filters and programs
Accessed using query
Accessed using query
Can be viewed in standard report
Can be viewed in standard report
Can be stored for periods of time
Can be stored for periods of time
Added to a standard view
Added to a standard view
Suggested answer: A, B, D
asked 23/09/2024
Baljit Bhadare
39 questions
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