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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 19

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Question 181

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LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?

Choose 2 answers

The sum of total conversions from the form and landing page reports.
The sum of total conversions from the form and landing page reports.
The Engagement Dashboard in B2B Marketing Analytics.
The Engagement Dashboard in B2B Marketing Analytics.
The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
The total submissions reflected on the form report in Marketing Cloud Account Engagement.
The total submissions reflected on the form report in Marketing Cloud Account Engagement.
Suggested answer: B, C
asked 23/09/2024
Swen Leuning
49 questions

Question 182

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LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Authentication provides legal protection against email abuse complaints.
Authentication provides legal protection against email abuse complaints.
Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
Authentication ensures the company's sending IP will not appear on blocklists.
Authentication ensures the company's sending IP will not appear on blocklists.
Suggested answer: A, B
asked 23/09/2024
amy ashton
39 questions

Question 183

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LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Prospects at the bottom of the funnel --- actively deciding between vendors.
Prospects at the bottom of the funnel --- actively deciding between vendors.
Prospects at the top of the funnel --- newly sourced from a tradeshow.
Prospects at the top of the funnel --- newly sourced from a tradeshow.
Prospects at the middle of the funnel --- interacting with blog content only.
Prospects at the middle of the funnel --- interacting with blog content only.
Prospects who have transitioned out of the funnel --- with a recently closed deal.
Prospects who have transitioned out of the funnel --- with a recently closed deal.
Suggested answer: B
asked 23/09/2024
Yi-Jen Tung
36 questions

Question 184

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LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Develop dynamic content based on lead fields.
Develop dynamic content based on lead fields.
Convert all existing leads into contacts to tie to accounts.
Convert all existing leads into contacts to tie to accounts.
Identify attributes of the key accounts they want to target.
Identify attributes of the key accounts they want to target.
Create all contacts as campaign members in one campaign.
Create all contacts as campaign members in one campaign.
Suggested answer: C
asked 23/09/2024
MARCONDES SANTOS
34 questions

Question 185

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LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Include prospect activity history from Account B in their prospect import if they want to retain it.
Include prospect activity history from Account B in their prospect import if they want to retain it.
Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
Export existing custom field mappings to import desired fields into Account A.
Export existing custom field mappings to import desired fields into Account A.
Manually rebuild any automations built in Account B in Account A. https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
Manually rebuild any automations built in Account B in Account A. https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
Suggested answer: D
asked 23/09/2024
Echo Wind
28 questions

Question 186

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LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are '0'.

What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.
The campaign is not a connected campaign so the data is not syncing.
The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
The engagement with those assets happened before the fields were added to the page layouts.
The engagement with those assets happened before the fields were added to the page layouts.
The data hasn't been refreshed in 24 hours so the values haven't been updated. https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
The data hasn't been refreshed in 24 hours so the values haven't been updated. https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
Suggested answer: A
asked 23/09/2024
Brian Kryszewski
33 questions

Question 187

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LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.
Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.
Create a Segmentation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.
Create a Segmentation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.
Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Create an Automation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Create an Automation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Suggested answer: C
asked 23/09/2024
frederic dohen
36 questions

Question 188

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LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Sales
Sales
Marketing
Marketing
Administrator
Administrator
Sales Manager
Sales Manager
Suggested answer: B

Explanation:

https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_default_user_roles.htm&type=5

asked 23/09/2024
Franklin Adama
45 questions

Question 189

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LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_automation_page_actions.htm&type=5
Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_automation_page_actions.htm&type=5
Suggested answer: C, D
asked 23/09/2024
Pablo Fernandez Rada
36 questions

Question 190

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LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning
Move all users to Salesforce Lightning
Purchase separate Marketing Cloud Account Engagement accounts
Purchase separate Marketing Cloud Account Engagement accounts
Enable 'Business Unit'connector setting
Enable 'Business Unit'connector setting
Use the Marketing Cloud Account Engagement Lightning App
Use the Marketing Cloud Account Engagement Lightning App
Suggested answer: D

Explanation:

https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_sf_connector_pbus_parent.htm&type=5

asked 23/09/2024
Corey Workman
35 questions
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Related questions

Which are true about Engagement Program
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
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You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
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There is Custom Field Type in Marketing Cloud Account Engagement called Phone