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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 20

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Question 191

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Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?

Choose 2 answers

A green check mark next to the domain key policy
A green check mark next to the domain key policy
A green check mark next to the FBS registration ID
A green check mark next to the FBS registration ID
A green check mark next to the Salesforce Connected user
A green check mark next to the Salesforce Connected user
A green check mark next to the domain SPF record
A green check mark next to the domain SPF record
Suggested answer: A, D

Explanation:

https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

asked 23/09/2024
frederic Morteau
31 questions

Question 192

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LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Associate visitor activity to a prospect on form submission.
Associate visitor activity to a prospect on form submission.
Track the prospect's click path through the website's content.
Track the prospect's click path through the website's content.
Capture complete demographic information about an anonymous visitor.
Capture complete demographic information about an anonymous visitor.
Trigger page actions to occur when a prospect visits a certain URL.
Trigger page actions to occur when a prospect visits a certain URL.
Suggested answer: B, D
asked 23/09/2024
Tuukka Valkeasuo
33 questions

Question 193

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A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a.However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Completion action
Completion action
Dynamic list
Dynamic list
Segmentation rule
Segmentation rule
Automation rule
Automation rule
Suggested answer: D
asked 23/09/2024
Gbena Wale
32 questions

Question 194

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When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Segment internal employees with high scores for initial email sends.
Segment internal employees with high scores for initial email sends.
Segment prospects with free email service providers for initial email sends.
Segment prospects with free email service providers for initial email sends.
Segment the best and most active contacts for initial email sends.
Segment the best and most active contacts for initial email sends.
Segment cold prospects with a low score to reengage for initial email sends.
Segment cold prospects with a low score to reengage for initial email sends.
Suggested answer: A
asked 23/09/2024
Yosra Chabchoub
38 questions

Question 195

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The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

Marketing Cloud Account Engagement Grade field
Marketing Cloud Account Engagement Grade field
Einstein Behavior Score
Einstein Behavior Score
Einstein Lead Score
Einstein Lead Score
Marketing Cloud Account Engagement Score field
Marketing Cloud Account Engagement Score field
Suggested answer: B

Explanation:

https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_einstein_behavior_scoring.htm&type=5

asked 23/09/2024
Jesus Ignacio Morales Vivancos
42 questions

Question 196

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LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:

* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.

* Segment prospects based on form views and submissions.

Which lead generation strategy would answer both pre-requisites?

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Question 197

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A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Marketing Cloud Account Engagement?

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Question 198

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LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

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Question 199

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LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

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Question 200

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LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. 'France Marketer').

What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

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