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The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?
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A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?
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Question 129 - Certified Marketing Cloud Administrator (CRT-250) discussion

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Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object?

Choose 2 answers

A.
Select all records which have opened an email in the past six months
Answers
A.
Select all records which have opened an email in the past six months
B.
Select all records with an email address
Answers
B.
Select all records with an email address
C.
Select all records which are active in All Subscribers
Answers
C.
Select all records which are active in All Subscribers
D.
Select all records where HasOptedOutofEmail is FALSE
Answers
D.
Select all records where HasOptedOutofEmail is FALSE
Suggested answer: B, C
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asked 23/09/2024
Jesse Serrano
37 questions
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