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The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?
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Question 130 - Certified Marketing Cloud Administrator (CRT-250) discussion

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Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

A.
Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
Answers
A.
Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
B.
Use a third-party system to identify and delete duplicate Contact Keys.
Answers
B.
Use a third-party system to identify and delete duplicate Contact Keys.
C.
Strategically control the Contact Key values and tie records together across channels using this key.
Answers
C.
Strategically control the Contact Key values and tie records together across channels using this key.
D.
Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
Answers
D.
Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
Suggested answer: C
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asked 23/09/2024
Shirish Astagikar
39 questions
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