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Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 17

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What does Pardot set on visitors' browsers to track their activities?
A user is experiencing errors when trying to save their email. What three items should they check for in order to successfully save their email draft? Choose 3 answers
LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?
How often does Pardot sync with Salesforce?
Which Salesforce custom fields will sync with Pardot?
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot. What action will occur in Pardot?

Question 161

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LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated.

They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Choose one answer

A.
Automation rule and completion action
A.
Automation rule and completion action
Answers
B.
Segmentation rule and completion action
B.
Segmentation rule and completion action
Answers
C.
Dynamic list and automation rule
C.
Dynamic list and automation rule
Answers
D.
Completion action and dynamic list
D.
Completion action and dynamic list
Answers
Suggested answer: A

Question 162

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LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

A.
Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
A.
Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
Answers
B.
Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
B.
Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
Answers
C.
Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
C.
Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
Answers
D.
Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
D.
Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
Answers
Suggested answer: A

Question 163

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LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Pardot Administrator take to automate this process?

Choose one answer

A.
Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
A.
Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
Answers
B.
Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
B.
Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
Answers
C.
Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C.
Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
Answers
D.
Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
D.
Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Answers
Suggested answer: C

Question 164

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Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

A.
Unsubscribing from an email
A.
Unsubscribing from an email
Answers
B.
Printing an email
B.
Printing an email
Answers
C.
Clicking a link in an email
C.
Clicking a link in an email
Answers
D.
Opening an email
D.
Opening an email
Answers
E.
Forwarding an email
E.
Forwarding an email
Answers
Suggested answer: A, C, D

Question 165

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What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

A.
Use a dynamic list.
A.
Use a dynamic list.
Answers
B.
Use a completion action.
B.
Use a completion action.
Answers
C.
Use an automation rule.
C.
Use an automation rule.
Answers
D.
Use a segmentation rule.
D.
Use a segmentation rule.
Answers
Suggested answer: D

Question 166

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What does the Google Analytics connector allow Pardot to do?

A.
Update the conversion field in Google Analytics.
A.
Update the conversion field in Google Analytics.
Answers
B.
Sync prospects with Google AdWords.
B.
Sync prospects with Google AdWords.
Answers
C.
Send emails to prospects from Gmail.
C.
Send emails to prospects from Gmail.
Answers
D.
Append UTM parameters to a prospect record.
D.
Append UTM parameters to a prospect record.
Answers
Suggested answer: D

Question 167

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If a form is added to a landing page, where will the submissions be reported?

A.
On the landing page
A.
On the landing page
Answers
B.
On the form
B.
On the form
Answers
C.
On the landing page’s layout template
C.
On the landing page’s layout template
Answers
D.
On the form’s layout template
D.
On the form’s layout template
Answers
Suggested answer: B

Question 168

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What should you do when multiple users are editing an email template at the same time?

A.
Multiple users cannot edit the same email template at the same time
A.
Multiple users cannot edit the same email template at the same time
Answers
B.
Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
B.
Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
Answers
C.
Update the same draft at the same time since the system will recognize updates made by both users
C.
Update the same draft at the same time since the system will recognize updates made by both users
Answers
D.
Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
D.
Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
Answers
Suggested answer: B

Question 169

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What is the limit of social posting connectors you can create in your Pardot account?

A.
Five accounts per platform
A.
Five accounts per platform
Answers
B.
One account per user role, per platform
B.
One account per user role, per platform
Answers
C.
There is no limit of accounts per platform
C.
There is no limit of accounts per platform
Answers
D.
One account per platform
D.
One account per platform
Answers
Suggested answer: C

Explanation:

https://help.salesforce.com/articleView?id=pardot_connectors_social_posting_parent.htm&type=5

Question 170

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How many times can one automation rule match an individual prospect?

A.
2
A.
2
Answers
B.
3
B.
3
Answers
C.
1
C.
1
Answers
D.
4
D.
4
Answers
Suggested answer: C
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