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Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 15

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When are visitors converted to prospects?

A.
When they run through completion actions
A.
When they run through completion actions
Answers
B.
When an automation rule runs
B.
When an automation rule runs
Answers
C.
When a prospect fills out a form or form handler
C.
When a prospect fills out a form or form handler
Answers
D.
When the prospect visits a Pardot landing page
D.
When the prospect visits a Pardot landing page
Answers
Suggested answer: C

How long does it take a drip program to start after unpausing it?

A.
Immediately
A.
Immediately
Answers
B.
Within 5 minutes
B.
Within 5 minutes
Answers
C.
Within one hour
C.
Within one hour
Answers
D.
Within one business day
D.
Within one business day
Answers
Suggested answer: C

Why should you set a form to Always Display?

A.
To always show the form when someone returns to the page.
A.
To always show the form when someone returns to the page.
Answers
B.
To get a higher form conversion rate
B.
To get a higher form conversion rate
Answers
C.
To prevent spammers from filling out the form
C.
To prevent spammers from filling out the form
Answers
D.
To ensure the prospect gets scored and graded.
D.
To ensure the prospect gets scored and graded.
Answers
Suggested answer: A

Can you tie multiple Salesforce accounts to one Pardot account?

A.
Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.
A.
Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.
Answers
B.
No, you can only have one Salesforce connector at a time.
B.
No, you can only have one Salesforce connector at a time.
Answers
C.
Yes, but you would need to contact Pardot Support to enable the feature for you.
C.
Yes, but you would need to contact Pardot Support to enable the feature for you.
Answers
D.
Yes, but it's only available to customers with the Pro Edition
D.
Yes, but it's only available to customers with the Pro Edition
Answers
Suggested answer: B

How can you ensure your email doesn't get stuck in spam?

A.
Create clear calls-to-action
A.
Create clear calls-to-action
Answers
B.
Create mobile-friendly version of the email
B.
Create mobile-friendly version of the email
Answers
C.
Create a text version of the email
C.
Create a text version of the email
Answers
D.
Remove the unsubscribe from the email
D.
Remove the unsubscribe from the email
Answers
E.
Add domain keys and SPF
E.
Add domain keys and SPF
Answers
Suggested answer: C

Explanation:

- create a text version

- avoid spammy words in the email copy

- Check image to text ratio

- Add domain keys and SPF

How can you preview/test matches for automation rules before you run them?

A.
Run the automation rule to see how many matches there are.
A.
Run the automation rule to see how many matches there are.
Answers
B.
Use the automation preview option.
B.
Use the automation preview option.
Answers
C.
Create a list and see how many prospects are affected.You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules — often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
C.
Create a list and see how many prospects are affected.You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules — often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Answers
Suggested answer: B

Creating or marking an opportunity as lost will result in the change of a prospect's score

A.
True
A.
True
Answers
B.
False
B.
False
Answers
Suggested answer: A

How can you delete a prospect?

A.
Through a completion action.
A.
Through a completion action.
Answers
B.
Through an automation rule.
B.
Through an automation rule.
Answers
C.
You can't delete prospects.
C.
You can't delete prospects.
Answers
D.
Through the prospect table actions.
D.
Through the prospect table actions.
Answers
Suggested answer: D

Explanation:

When you delete a prospect, the record is moved to the recycle bin. From the recycle bin, you can restore the prospect or permanently delete the record at any time. Deleting a prospect in Pardot does not delete the record it’s syncing with in Salesforce. You can delete a prospect in several ways.

How can an action be applied to a prospect who views a specific page of a website?

A.
Through completion actions
A.
Through completion actions
Answers
B.
Through automation rules
B.
Through automation rules
Answers
C.
Through scoring
C.
Through scoring
Answers
D.
Through page actions
D.
Through page actions
Answers
E.
None of the above
E.
None of the above
Answers
Suggested answer: D

None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A.
True
A.
True
Answers
B.
False
B.
False
Answers
Suggested answer: B

Explanation:

When creating a Pardot form to register a prospect for a webinar, you must, at a minimum, include these three required fields to successfully register the prospect for a webinar.

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