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Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 13

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A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

A.
True
A.
True
Answers
B.
False
B.
False
Answers
Suggested answer: A

The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.

A.
True
A.
True
Answers
B.
False
B.
False
Answers
Suggested answer: A

What is tracked by the custom email links generated by Pardot?

A.
Link clicks
A.
Link clicks
Answers
B.
Page visits
B.
Page visits
Answers
C.
Email opens
C.
Email opens
Answers
D.
Form completions
D.
Form completions
Answers
E.
Unsubscribe
E.
Unsubscribe
Answers
Suggested answer: A, B, C

What does the Data.com connector allow you to do?

A.
Sync all your prospects to Salesforce
A.
Sync all your prospects to Salesforce
Answers
B.
Connect with your meeting software
B.
Connect with your meeting software
Answers
C.
Quickly jump into the Data.com results for a prospect or their company
C.
Quickly jump into the Data.com results for a prospect or their company
Answers
Suggested answer: C

A user needs to be able to import and export lists. What user role do you give them?

A.
Marketing
A.
Marketing
Answers
B.
Sales Manager
B.
Sales Manager
Answers
C.
Sales
C.
Sales
Answers
D.
None of the above
D.
None of the above
Answers
Suggested answer: A

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

A.
Form report
A.
Form report
Answers
B.
Conversions report
B.
Conversions report
Answers
C.
List email report
C.
List email report
Answers
D.
Prospect lifecycle report
D.
Prospect lifecycle report
Answers
Suggested answer: D

You want to track prospects that click on a banner ad. What do you use?

A.
Custome redirect
A.
Custome redirect
Answers
B.
Page actions
B.
Page actions
Answers
C.
Lead scoring and grading
C.
Lead scoring and grading
Answers
D.
Completion actions
D.
Completion actions
Answers
Suggested answer: A

What happens if a prospect is removed from a drip program and later added back?

A.
They will start the drip campaign again.
A.
They will start the drip campaign again.
Answers
B.
Prospects can't be added to drip campaigns after they have been removed.
B.
Prospects can't be added to drip campaigns after they have been removed.
Answers
C.
They will skip the first step and move to the second step.
C.
They will skip the first step and move to the second step.
Answers
D.
They will resume the drip where they left off
D.
They will resume the drip where they left off
Answers
Suggested answer: D

What report allows you to see how successful or active a form has been on your site?

A.
Campaign reports
A.
Campaign reports
Answers
B.
Landing Page reports
B.
Landing Page reports
Answers
C.
Form reports
C.
Form reports
Answers
D.
Conversion reports
D.
Conversion reports
Answers
E.
None of the abovec
E.
None of the abovec
Answers
Suggested answer: C

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

A.
Set them up as a Marketing user and then control how many emails can be sent.
A.
Set them up as a Marketing user and then control how many emails can be sent.
Answers
B.
You can't send one-to-one emails out of Pardot.
B.
You can't send one-to-one emails out of Pardot.
Answers
C.
Set them up as a one-to-one email user only
C.
Set them up as a one-to-one email user only
Answers
D.
Set them up as a Sales user in Pardot
D.
Set them up as a Sales user in Pardot
Answers
Suggested answer: D

Explanation:

Sales

Sales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can’t send list emails. They can view, edit, and export the prospects assigned to them.

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