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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 7

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Question 61

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What storage model should be used if a subscriber has more than one value for an attribute?

Profile Attribute
Profile Attribute
Data Extensions
Data Extensions
Publication Lists
Publication Lists
Lists
Lists
Suggested answer: B
asked 23/09/2024
Nicole Stevens
44 questions

Question 62

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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Products purchased from a competitor.
Products purchased from a competitor.
Number of items per order.
Number of items per order.
Channel preference of customers.
Channel preference of customers.
Last purchase date
Last purchase date
Suggested answer: C, D
asked 23/09/2024
David Aghaegbuna
41 questions

Question 63

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A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

AMPscript conditional against the Gender field
AMPscript conditional against the Gender field
AMPscriptlookupRows functions
AMPscriptlookupRows functions
A/B Test content type
A/B Test content type
Dynamic Content Wizard
Dynamic Content Wizard
Suggested answer: D
asked 23/09/2024
chitranjan ranga
33 questions

Question 64

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Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications?

Choose 2 answers

Define a Sender Profile.
Define a Sender Profile.
Define a Subscriber -specific From Name.
Define a Subscriber -specific From Name.
Define custom Reply Mail Management.
Define custom Reply Mail Management.
Define a Delivery Profile.
Define a Delivery Profile.
Suggested answer: A, D
asked 23/09/2024
Ricardo Tellez
25 questions

Question 65

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An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.

Customer Data
Customer Data
Event Registration
Event Registration
Venue Details
Venue Details
Payment Details
Payment Details
Suggested answer: A, C
asked 23/09/2024
Omar Olaya
38 questions

Question 66

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A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

Individuals should only be allowed to enter once, and the winner will be selected randomly.

All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.

Which two components are appropriate for this solution?

Choose 2 answers

Microsite with Web Collect to store entrants on a data extension.
Microsite with Web Collect to store entrants on a data extension.
Microsite with Smart Capture to store entrants on a data extension.
Microsite with Smart Capture to store entrants on a data extension.
Send Email Activity with a link to a subscription center.
Send Email Activity with a link to a subscription center.
Data Extension with double opt-in status defined.
Data Extension with double opt-in status defined.
Suggested answer: B, D
asked 23/09/2024
Jose Osnayo
44 questions

Question 67

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Create a user-initiated message to logged-in customers to send once the website is restored.
Create a user-initiated message to logged-in customers to send once the website is restored.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Create and send an apology email that includes a discount for a future purchase to all customers
Create and send an apology email that includes a discount for a future purchase to all customers
Suggested answer: B
asked 23/09/2024
Tudor Voicu
34 questions

Question 68

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A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.

The data extensions contain the following information:

- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal

- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

- Products: ProductId, SKU, Name, Description, Cost, Price

Which two actions should be taken in Data Designer?

Choose 2 answers

Create a one-to-one relationship between the contact record and Order Details.
Create a one-to-one relationship between the contact record and Order Details.
Create a one -to -many relationship between Orders and Order_Details.
Create a one -to -many relationship between Orders and Order_Details.
Create a one-to-one relationship between Orders and Order_Details.
Create a one-to-one relationship between Orders and Order_Details.
Create a one-to-one relationship between Order_Details and Products.
Create a one-to-one relationship between Order_Details and Products.
Suggested answer: B, D
asked 23/09/2024
Joost Huggers
34 questions

Question 69

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Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Suggested answer: D
asked 23/09/2024
Sergio Quintero Angel
36 questions

Question 70

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A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

Use Data Designer to link student and alumni data to the contact record.
Use Data Designer to link student and alumni data to the contact record.
Create an Import Activity to import alumni data into Salesforce Report.
Create an Import Activity to import alumni data into Salesforce Report.
Create list attributes to store student data from the Sales Cloud.
Create list attributes to store student data from the Sales Cloud.
Use Synchronized Data Sources to data from the Sales Cloud.
Use Synchronized Data Sources to data from the Sales Cloud.
Suggested answer: A, D
asked 23/09/2024
Tunde Ogunkoya
31 questions
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