Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 9

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

Which two statements are correct about Send Logging?

Choose 2 answers

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilized to make this happen?

A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

• The customer's expiration date is included in the data file.

What component should the customer's solution include?

Choose 3 answers

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

• Contact records will be augmented by relational data tables via Contact Builder.

• The customer data file will contain 5M records with 40+ attributes.

• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

• A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

• Emails will be built using a custom dynamic template for these messages.

• Links will vary over time and across campaigns.

• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

• Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?